Post by atiks on Dec 5, 2023 10:56:32 GMT 2
logodark logolight logo HOME WHO WE ARE SERVICES ONLINE QUOTE BLOGS CONTACTS logodark logolight logo HOME WHO WE ARE SERVICES ONLINE QUOTE BLOGS CONTACTS ALeRO design ALESSIO AND ROSETTA SANTOIEMMA 23 Below ALERO: how a successful brand is born By Good Working In Interviews Comments Estimated reading time: 2 minutes About ten years ago (the prestigious anniversary is now upon us), Alessio and Rosetta Santoiemma gave life to ALERO • • Matter Deluxe Brand . A brand that immediately Email List
managed to establish itself in the eyewear production sector, bringing a breath of freshness and innovation. In recent years, ALERO has developed and put on sale several eyewear collections that have captured
the curiosity and interest of many enthusiasts. So much so that it has become a rapidly growing company , also thanks to the development of an adequate digital strategy. This is also why we wanted to interview Alessio and Rosetta Santoiemma, to find out what the secret of ALERO is and what makes this brand different from others. What are the characteristics of a brand like ALERO? « ALERO is a cutting-edge brand, always looking for new materials and stylistic forms. It is a 100% MADE IN ITALY and eco-friendly brand. » You define yourself as an "outsider to the world of eyewear"; So ho
w did the idea of investing in this sector come about? « Absolutely yes, ALERO is synonymous with OUTSIDER. The idea was born, we created the first rubber glasses in the world without hinges and with interchangeable lenses, all made in Italy. » How does the constant search for innovation combine with the craftsmanship of a product? « ALERO products are the perfect synthesis of this union. We have created a harmonious partnership between innovation and craftsmanship. The technology used and the materials are innovation that blends with an excellent artisan style. » Among the characteristics of ALERO is the Made in Italy craftsmanship. In a globalized and.
managed to establish itself in the eyewear production sector, bringing a breath of freshness and innovation. In recent years, ALERO has developed and put on sale several eyewear collections that have captured
the curiosity and interest of many enthusiasts. So much so that it has become a rapidly growing company , also thanks to the development of an adequate digital strategy. This is also why we wanted to interview Alessio and Rosetta Santoiemma, to find out what the secret of ALERO is and what makes this brand different from others. What are the characteristics of a brand like ALERO? « ALERO is a cutting-edge brand, always looking for new materials and stylistic forms. It is a 100% MADE IN ITALY and eco-friendly brand. » You define yourself as an "outsider to the world of eyewear"; So ho
w did the idea of investing in this sector come about? « Absolutely yes, ALERO is synonymous with OUTSIDER. The idea was born, we created the first rubber glasses in the world without hinges and with interchangeable lenses, all made in Italy. » How does the constant search for innovation combine with the craftsmanship of a product? « ALERO products are the perfect synthesis of this union. We have created a harmonious partnership between innovation and craftsmanship. The technology used and the materials are innovation that blends with an excellent artisan style. » Among the characteristics of ALERO is the Made in Italy craftsmanship. In a globalized and.