Post by account_disabled on Jan 28, 2024 7:54:20 GMT 2
Google's Campaign URL Builder tagging fields are: Source and medium, which will allow you to identify where the campaigns come from. Campaign name, which allows you to assign a name to the campaign so you can analyze its results through the campaign dimension. Below are common channels for manual traffic: Common GA4 channels If you don’t tag these fields per Google’s recommendations, GA4 will not be able to group them into its predefined categories, so the traffic will be labeled as Unassigned.
For instance, if we want to DB to Data tag a newsletter URL, we will have to fill in the UTMs parameter fields using Google’s predefined ones: Newsletter is optional. If you choose to put this source, it is always recommended to stick with it. If not, we can set the name of the ESP used or look for how the source is tagged.
Sample URL campaign builder When tracking links from another website, verify your source and medium tracking, then create a UTM with a campaign ID: Referral trafficTraffic For platforms like social networks or marketplaces, Google has a list of sources and categories to ensure accurate tagging and prevent unassigned traffic. Other ways to prevent unassigned traffic Since Universal Analytics ceased processing data beginning July 2023, GA4 has become the primary analytics tool from Google.
For instance, if we want to DB to Data tag a newsletter URL, we will have to fill in the UTMs parameter fields using Google’s predefined ones: Newsletter is optional. If you choose to put this source, it is always recommended to stick with it. If not, we can set the name of the ESP used or look for how the source is tagged.
Sample URL campaign builder When tracking links from another website, verify your source and medium tracking, then create a UTM with a campaign ID: Referral trafficTraffic For platforms like social networks or marketplaces, Google has a list of sources and categories to ensure accurate tagging and prevent unassigned traffic. Other ways to prevent unassigned traffic Since Universal Analytics ceased processing data beginning July 2023, GA4 has become the primary analytics tool from Google.